Resources
Blog
Insights on media sales intelligence, warm paths, and outreach.
How Ad Sellers Should Use Buying Signals in 2026
Which buying signals matter in media sales, how to rank them by freshness and fit, and how to turn each one into a first message a buyer will actually answer.
How to Sell Retail Media and Commerce Media
Retail media is bought by ecommerce and shopper marketing teams as often as by media teams. A playbook for who buys, what they care about, how to stand out, and when to show up.
How to Reopen Stalled Deals in Media Sales
Most stalled media deals are paused, not dead. How to diagnose what actually happened, pick one re-entry angle, and reopen the conversation without sounding like you are chasing a number.
How to Build an Ideal Customer Profile for Media Sales
A target account list is not an ICP. A five-layer framework for media, ad tech, measurement, and data sellers: firmographics, buying model, committee shape, triggers, and warm paths.
How to Sell CTV Advertising to Brands and Agencies
CTV budgets are growing and so is the number of sellers chasing them. A practical playbook: who buys, what buyers care about, how to pick one real point of difference, and how to multi-thread the deal.
Relationship Intelligence vs Sales Intelligence: What Is the Difference and Why It Matters
Sales intelligence tells you who exists. Relationship intelligence tells you who your team already knows. How the two categories differ, where each earns its keep in media sales, and how to use them together.
How to Get a Meeting with a CMO
CMOs are pitched constantly and delegate more than most executives. A practical playbook for media sellers: the timing signals that open doors, warm paths into the CMO's trust circle, and a first note under 90 words.
Coaching Account Strategy: A Field Guide for Media Sales Managers
Most coaching swings between rewriting emails and staring at the forecast. Here is how media sales managers coach the part in between: how reps choose, plan, and cover accounts.
How to Break Into a Holdco Agency
Holding company agencies are not one buyer. A practical playbook for picking the right agency and client team, the roles to start with, timing signals, and a 90-day entry plan.